Leadership/Management  Mentoring, Lean UX Strategy, UX in an agile environment

User Experience User design testing, card sorting, persona mapping, process diagrams, rapid prototyping, site maps, journey mapping, storyboarding, user interviews, wire frames, iOS/mobile design, enterprise application design and product design strategy

Tools  Axure, InDesign, Illustrator,  OmniGraffle, WordPress, JIRA, CSS, HTML, Excel, Google Analytics, Keynote, PowerPoint


Senior UX Design Lead, IBM Storage–01/2016 to present
Responsibilities—Leading the Enterprise Block Storage design team, including UXR/UX and UI. We work directly with a diverse set customers from some of the most well known companies across the globe, to understand and solve their unique problems with monitoring and managing their storage systems.
Senior Director of User Experience, The Advisory Board Company—09/2011 to 11/2015
Responsibilities—Responsible for UX/UI research and development of products that help medical systems, hospitals and practices manage their clinical quality and performance while improving physician engagement.
Results—Led a team of designers working across products to deliver new features and products while moving to an agile development process. Introduced Lean UX practices to engage UX and PM in a rapid iterative development style to deliver better-tested value-based products and features to the market sooner.
Creative Director/Lead Information Architect, e-MDs—05/2007 to 08/2011
Responsibilities—Responsible for UI/UX development of a web-based Electronic Medical Records application. Working directly with Subject Matter Experts (doctors, nurses and Practice Management Professionals) and Business Analyst to develop specification documents for thedevelopment team. As a member of the UX/UI team we produced artifacts such as workflow diagrams, feature maps, low fidelity wireframes, high fidelity screen renderings and PDF click-throughs. We used a compressed version of the unified process (Inception, elaboration, Construction, Transition) that allowed us to move quickly to UI interactions while still in the inception phase.
Results—Designed User Interface style. Developed UI/UX standards, symbols and templates, coded core HTML/CSS for web-based medical application.
Creative Marketing Manager, e-MDs—08/2006 to 05/2007
Results—Standardized all media design and advertising, developed targeted messaging and moved the brand image from screen shot focus to a user-focused narrative style.
Creative Director, Small Town Creative—06/2005 to 08/2006
Results—Successfully launched identity/branding platforms for numerous startup companies. Developed application interface for a startup CRM application provider.
Advertising Director, Jupiter Band Instruments—08/2004 to 06/2005 Results—Successfully launched new brand style.
Creative Director, SRI Sports—09/2002 to 02/2004 Results—Successfully launched new unified brand eclipsing well-known sub-brands within sports surface industry.
Creative Consultant, Freelance—11/2001 to 08/2002
Results—Launched successful branding efforts for startup companies in search of second-round funding.
Creative Director, QUICKARROW INC.—01/2000 to 10/2001
Results—Developed brand with a clear message and position within the professional services automation market. Redesigned product interface with a focus on user experience.
Creative/Art Director, ONRAMP ACCESS, INC.—10/1997 to 12/1999
Results—Lead web design andevelopment department. Clients included The Office of the Governor of Texas, Robert Earl Keen, Jimmy Vaughan, EZ Corp and Taco Cabana.
Creative Direction and Design Consultant,Freelance—1995 to 09/1997
Computer Illustrator/Designer,The University of Texas—1986 to 1995
Marketing Communicator of the Year presented by JH&A Advertising
The President’s Volunteer Service Award (PVSA)
Community Involvement
Volunteer baseball coach, Cedar Park Youth League
References available upon request
As is the case with many people in our field, much of my work is under NDAs and therefore not available to view online. Please contact me directly to arrange a viewing of samples and case studies of my past and current work.