I’m a designer, photographer and musician

Hi, my name is JD Speer. I’m a Design Principal at IBM.

As a professional UX designer I specialize in designing enterprise applications for highly technical industries and users.

DISCOVER

There are many problems to be solved, and many great solutions. The place to start is define who has the problem, what problem they have and as a business do we have an opportunity to solve this problem. Selecting the right problem to solve includes choosing the correct level and method of research, knowing your timeline, budget and a core understanding of your access to the end user.

DESIGN

Great solutions are designed by a tight coupling of business needs, user advocacy and development practicality. Through a variety of collaborative activities we can begin to clearly define a solution to the problem we are solving, and describe it in a story. A story can be tested quickly without the need of a UI, which allows us to rapidly test and iterate on our solution until we know we are delivering the right level of value.

DELIVER

We now have what we need to build our solution. As the backend starts their work, the design team can be wire framing and testing a visual solution to the defined problem. Once we know how the problem is solved within the UI, we are able to create high fidelity designs that include branding. This process lets us deliver the UI to the front end developers when they need it and know that the solution is tested and proven.